• Rachel Ritchie

Breaking down the Psychology Behind To All the Boys 3, Netflix + More!

Towards the end of my MCBS program, I took Media Sociology. In that class I was able to learn neuromarketing techniques and the psychology and persuasion techniques that could be implemented to convince the consumer to follow through with your intended call to action. The first assignment that month was to take a look at different types of media and identify what strategies were in play and why they were effective to be able to reverse engineer and use the skills in our future projects. I chose to take a look at the To All The Boys: Always and Forever Trailer, the Netflix Interface, Olivia Rodrigo's "drivers license", and Always' Like A Girl Campaign.


Here you can scroll through the page I designed to break it all down, I recommend looking at it in full page to see everything as intended.



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