Seek Discomfort Brand Campaign
For my Integrated Marketing course in the Media Communications program, we were given the ability to pick a brand to focus on for the course to design a full brand campaign for. I decided to break my traditional go-to's for this project and choose Seek Discomfort which is the YouTube group known as Yes Theory's lifestyle and apparel brand.
Over the course of the month, I...
Conducted research on the influencer clothing lines and marketing techniques
Wrote an executive summary
Researched the brand and wrote a campaign background overview
Created a SWOT Analysis
Created a Situation Analysis
Researched and wrote a target audience definition + profile
Created marketing objectives and strategies for the future of the brand
Designed a creative strategy
Created mockups and sample content pieces
Here you can take a look at the overall marketing campaign that was created that month:
And here you can watch the Situational Analysis mini presentation: