Seek Discomfort Brand Campaign

For my Integrated Marketing course in the Media Communications program, we were given the ability to pick a brand to focus on for the course to design a full brand campaign for. I decided to break my traditional go-to's for this project and choose Seek Discomfort which is the YouTube group known as Yes Theory's lifestyle and apparel brand.

Over the course of the month, I...

• Conducted research on the influencer clothing lines and marketing techniques

• Wrote an executive summary

• Researched the brand and wrote a campaign background overview

• Created a SWOT Analysis

• Created a Situation Analysis

• Researched and wrote a target audience definition + profile

• Created marketing objectives and strategies for the future of the brand

• Designed a creative strategy

• Created mockups and sample content pieces

Here you can take a look at the overall marketing campaign that was created that month:

And here you can watch the Situational Analysis mini presentation: